Bait: Season 1 (2026)
Star Cast
Director
OTT Release Date
Synopsis
Bait is a wildly entertaining, darkly funny, and deeply personal British comedy series from one of the most versatile and daring creative forces working in cinema today Academy Award and Emmy winner Riz Ahmed.
The series follows Shah Latif (Riz Ahmed), a struggling British-Pakistani actor in London who is currently facing an existential crisis. Just as he is about to give up on his dreams, he lands the “audition of a lifetime” the chance to be the next James Bond.
Producers: Jax Media and Left Handed Films
Showrunners: Riz Ahmed and Ben Karlin
The story unfolds over four frenetic, high-stakes days as Shah’s life begins to spiral completely out of control. As he tries to maintain his composure and prove he has the “alpha male” energy for the role, his eccentric family, a demanding ex-lover, and the judgmental public all weigh in on his worthiness. The series is described as an “anxiety-inducing dramedy” that explores the gap between how we want to be perceived and who we actually are.
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